Jim Livengood, Collegiate Business Development Advisor
As one of the nation’s top collegiate administrators, Jim Livengood brings extensive experience and integrity to Social Media Sports Management (SM2). SM2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, tactics, empowerment and teams.
In his role as a SM2 collegiate business development advisor, the former Athletic Director at UNLV, Arizona, Washington State University and Southern Illinois, counsels the SM2 senior team on collegiate hot-topics as well as strategic collegiate business partnership opportunities.
Mr. Livengood is also a partner with the Xs & Os of Success, an athletic consulting firm focusing on leadership, organization and personal development, and is a member of the NCAA Fellows Program to mentor new athletic directors. He has served as a member of the NCAA Peer Review Team from 1994-99, the NCAA Gender Equity Task Force, and the Women’s Committee on Athletics.
Mr. Livengood has been a member of the NACDA Preseason Football Games Committee since 2000 and was a member of the NACDA Strategic Planning Committee from 1999-2001. He served as NACDA president in 1998-1999, and in 1999 was named Division I-A Athletic Director of the Year. He is also a member of the Division 1-A Athletic Directors Association, having served as president of that association in 1998.
Born March 28, 1945, in Walla Walla, Wash., he received his bachelor’s degree from Brigham Young University in 1968 and completed his fifth-year education requirement for teaching certification at Central Washington University in 1972. He taught and served as an assistant football coach and track coach at Moses Lake High School in Washington in 1968-69, and as head football and basketball coach and counselor at Ephrata High School in Washington from 1972-80 before moving into athletics administration.
Mr. Livengood and his wife, Linda have one daughter, Michelle who is an attorney and married to Jack Murphy, the Head Basketball Coach at NAU. They also have one son, Jeremy is the vice president Torrent Resources, and is married to Megan who is heavily involved in non-profit. They reside in Phoenix, Arizona. The proud grandparents have two grand daughters and two grandsons.