Bryan Neff, Chief Financial Advisor
Bryan Neff brings strategic financial and business operational vision to Social Media Sports Management (SM2). SM2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, tactics, empowerment and teams.
As the CFA, Mr. Neff counsels the SM2 senior team and the board on capital formation and business planning for their rapidly growing business. Mr. Neff also advises on SM2’s portfolio oversight, business development, due diligence and deal term negotiations.
Mr. Neff is an experienced private company financial and operational executive. He provides strategic, financial and operational consulting to privately owned businesses and their investors. He also serves on the District Export Council for the State of Arizona. The DEC contributes leadership and international trade expertise to complement the U.S. Commercial Service’s export promotion efforts through counseling businesses on the exporting process and conducting trade education and community outreach.
Mr. Neff served as chief financial officer for Motor Excellence, LLC, (2009 – 2012) a development stage R&D Company focused on high efficiency electric motors and generators. As well as chief financial officer at Barrett-Jackson Auction Company (2007 – 2009), managing the financial operations for the world’s premier collector car auction company. He assisted in the completion of a significant private equity investment and liquidity event for the family of the Company’s founders.
Mr. Neff’s experiences range from “Big 4″ public accounting to private-equity investment management, and consulting, resulting in over 22 years of progressive leadership in corporate finance and development. The founder of Physicians Respiratory, LLC in 2001, a home respiratory care company assisting physicians with early intervention and treatment of patients with chronic respiratory illnesses, he sold Physicians Respiratory in 2004 to Apria Healthcare, a publicly-traded, national provider of home healthcare services.
With vast experience in the success in capital formation, business planning and hands-on management of rapidly growing companies as the financial point person for 5 years at Dallas-based venture investment firm Stone Investments, Inc. There, his responsibilities included portfolio management and oversight, business development, due diligence and deal term negotiation. He served as the director of finance for 3 years at Direct Alliance Corporation, a wholly owned subsidiary of Insight Enterprises, a Fortune 500 Company and was the director of strategic planning and was assigned the responsibility of developing the parent Company’s formally documented strategic plan as a public company.
Mr. Neff’s financial career began in 1988 at the “Big 4″ accounting firm Deloitte & Touche, where he served as an auditor and consultant. His work with the firm included posts in Los Angeles, Ca., Paris, France, & Tucson, AZ.
Mr. Neff currently serves as chief financial officer of StartUp Health, a global developmnet company for Entrepreneurs Transforming Healthcare. He is married and raising three children in Phoenix, Arizona.