Bob Lattinville, Professional Football and Collegiate Advisor
Bob Lattinville brings decades of professional football and collegiate athletic experience and legal knowledge to Social Media Sports Management (SM2). SM2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, tactics, empowerment and teams.
In his role as a SM2 professional football and collegiate athletic advisor, Mr. Lattinville will counsel the SM2 senior teams relative to business issues and partnerships with professional football clubs, associations, the National Football League and collegiate athletic entities.
As an attorney and agent with Relativity Sports, Mr. Lattinville has exceptional sports and legal experience. He has represented professional, amateur and Olympic athletes in the United States, Canada and Europe, as well as coaches and universities in contract and NCAA matters. He has served as counsel to several sports entities, including the Rawlings Sporting Goods Company.
A highly sought after sports industry speaker, lecturer and frequently quoted authority on sports law, Mr. Lattinville has authored several publications and has taught sports law courses at Washington University, the University of Missouri-Columbia and St. Louis University Schools of Law.
Prior to joining Relativity Sports, Mr. Lattinville was an agent with CAA Sports representing professional football players, college and professional coaches and college athletics directors.
Listed in Best Lawyers In America for Sports Law, Mr. Lattinville
received his undergraduate degree from the University of Missouri, his Masters of Business Administration from St. Louis University and his Juris Doctor from Indiana University – Bloomington.