The concept includes a 60-minute training and education program advising players to “Don’t Be That Guy.” The basic idea is to pause and think before tweeting or posting something on Facebook or other social media that could have career-changing consequences.

“With the evolution of social media, it is important for our players, coaches, and staff to understand the consequences of using social media irresponsibly,” coach Jeff Fisher said, in a press release issued by the company.

The Social Media Sports Management staff includes Rams assistant head coach Dave McGinnis, former Rams player Will Witherspoon, and local attorney and sports agent Bob Lattinville among its group of media trainers and advisors.

McGinnis is featured on a “Don’t Be That Guy” public service announcement as part of the company’s launch.

The Rams are the first NFL team to use the company’s services, but Auburn and TCU are doing so at the college level.