TIP OF THE DAY
DO YOUR OWN SOCIAL MEDIA
From student-athletes, staff, mom & dad to across the campus and the media, everyone wants to hear from the athletic director, thus don’t delegate your biggest owned communications tool: social media to someone else.
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Everyone is busy, but when the 💩 hits the fan, know how to disseminate your narrative in a trusted and familiar voice on your own branded pages — as sometimes the institution takes its back.
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Use the same communication skills that got you in your chair — to keep you in your chair.
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Keep learning. It’s not that hard, start small and carve out one hour a week.
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Work with experts in the beginning to brand and execute an engagement strategy that isn’t overwhelming.
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It’s simple: Being accessible and authentic in the good times will earn you support & loyalty in the bad times.
