Dave McGinnis, Professional Football Advisor

Dave McGinnis brings over 40-years of unparalleled sports, collegiate and professional football experience to Social Media Sports Management (SM2) as an advisor. SM2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, empowerment and teams.

In his role as a SM2 professional football advisor, the St. Louis Rams assistant head coach, coaches SM2 senior team of relative to professional football hot-topics as they relate to business development and eCourseware training.

As the St. Louis Rams Assistant Head Coach, Mr. McGinnis helps Head Coach Jeff Fisher in a variety of areas, including administration, scheduling and coaching all three phases (offense, defense and special teams) of the team.

Mr. McGinnis joined the Rams after eight seasons with the Tennessee Titans. In 2011, he served as senior assistant coach. He coached Tennessee’s linebackers for seven years and spent six seasons as assistant head coach.

The 2015 season is Mr. McGinnis’ 30th season in the NFL, a tenure that includes three and a half years as the head coach of the Arizona Cardinals. One of the most respected defensive minds in the game, Mr. McGinnis directed the Cardinals defense as their defensive coordinator from 1996 to 2000.

Mr. McGinnis built his stellar reputation and knowledge during a 10-year stint (1986-95) with the Chicago Bears as a linebackers coach, where he worked with one of the best linebacker corps in the game: Mike Singletary, Wilber Marshall and Otis Wilson. He coached Hall of Famer Mike Singletary for seven of his 12 years in the league with each ending in a trip to the Pro Bowl. Singletary was also the NFL Defensive Player of the Year in 1988. During his tenure in Chicago, the Bears advanced to the playoffs six times and the defense finished in the top six of the NFL in defense six times, including a first or second place ranking three times.

Prior to joining the NFL ranks, Mr. McGinnis spent 13 years in college football with stops at his alma mater Texas Christian University (1973-74, ‘82), Missouri (1975-77), Indiana State (1978, ‘80-81) and Kansas State (1983-85).

Mr. McGinnis was a three-year starter as a defensive back at TCU, where he graduated in 1973 with a degree in business management. Born in Independence, Kan. (8/7/51), and raised in Snyder, Texas, Mr. McGinnis and his wife, Kim, make their home in St. Louis.