Brenda Castelo Radtke, Strategic Marketing Specialist
Brenda Castelo Radtke understands how to translate strategic insights into scalable solutions that deliver results and drive return on investment. She brings extensive knowledge to her role as an SM2 strategic marketing specialist and partner. SM2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, empowerment and teams.
With a background in strategic planning, brand management, production, analytics and media, she has used her experience to lead successful planning initiatives for brands such as Princess Cruises, Mercury Insurance and Turner Broadcasting.
Through extensive team integration and active discovery, she works to gain a true understanding of each client’s business in order to make strategic recommendations that will have the greatest impact.
By fostering collaboration and partnership early on, she’s able to efficiently manage the brand experience and development process by facilitating iterative improvements throughout the project.
Throughout her career, she has managed numerous large-scale brand initiatives with technology and data at the core of those programs. She mixes integrated digital marketing, technology and real-time insight mixed with a physical event to inspire action and energy and results. Ms. Castelo Radtke is also a managing partner at Mee3 Agency.